What is VFM? Video First Marketing Explained.
Over the past decades, the marketing world has evolved dramatically.
Writing thousands of blogs and hoping for heavy traffic has now become the past. Can you recollect your recent purchase of an item or service?
Did you google it and start reading a blog post?
NOPE! You probably would have done what most people do nowadays.
You watched a video review on youtube or a product demo on Amazon.
We live in the era of videos. We are more inclined to wear what influencers wear than what they ask us to wear. We live VISUALLY. It’s a fundamental shift in the way we do business.
It’s called VFM — Video First Marketing.
The next-gen marketing strategy leverages video to improve funnel conversions, increase revenue and customer retention.
It helps SMEs, as well as enterprises, deliver cross-functional (sales, marketing, and communication) content across channels to drive business growth.
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What is Video First Marketing (VFM™)?
VFM is all about creating relevant and remarkable video content tailored for each stage of the buyer’s journey.
Simply put, you’ll be helping them to understand their problems by providing the solution in an easily digestible content form that has the highest attention span.
“VIDEOS”.
VFM helps you take back control of your content. It is the most personalized and effective way to attract, engage and persuade your customers.
- It helps you communicate clearly, creatively, impactfully, and authentically
- It engages your audience across the top, middle, and bottom of your funnel
- It transforms videos into the #1 source for leads and revenue
- It gives you back the ownership of your content and your distribution channels
